DSM

Corporate and market reputation building

Aspect works with life sciences and materials sciences company, DSM, on its global communications strategy and corporate reputation building. By positioning DSM as a private sector leader on the issue of micronutrient deficiency (or ‘Hidden Hunger’) in the developing world, Aspect has helped foster greater understanding of DSM’s core business, sustainability values and corporate responsibility. Working across DSM’s Nutritional Products division, to drive their leadership position on vitamins, and DSM Food Specialties, supporting the development of its environmental and market positioning, Aspect’s activities brought consistency to multiple communications strategies.

Aspect has also worked with DSM’s Functional Materials division, a leader in fibre optic coatings, powering the digital revolution. As the foremost supplier to the sector, DSM has a vested interest in promoting the fibre switch-over and greater investment in next-generation networks. As well as providing strategic advice on global communications strategies, Aspect organised a series of high-level roundtable dinner events, bringing together thought leaders, executives and regulators from the telecoms sector and related businesses, aiming to position DSM as a facilitator of dialogue and debate and the chief supporter of the fibre switchover.