MEANINGFUL ENGAGEMENT ON BUSINESS CRITICAL ISSUES
Aspect supported Kellogg to develop and grow the “Kellogg’s European Breakfast Club”, a series of round-table events on topics such as nutrition, health and sustainability. The events provide an opportunity to directly engage with policymakers, nutrition, health, and environment professionals, NGOs, and the media. Growing in strength, the club now has almost 500 members, who regularly attend events. Stakeholders are also kept informed via a supporting newsletter. Aspect has also helped Kellogg drive press coverage in the international press, including an FT special report on food and sustainability.