Aspect News
London, October 15, 2009
Aspect is delighted to announce that Nigel Roberts has joined the company.
Nigel is a very experienced print and broadcast professional having worked previously as an anchor, reporter, journalist and documentary maker for a range of media outlets including CNBC Europe, BBC, CNN, ITN, Channel 4 and the Wall Street Journal Europe.
Nigel also brings to Aspect extensive experience of the consultancy world: he was European Vice President for Fleishman-Hillard and then head of the Strategic Media Group at Weber Shandwick. Nigel will be working on a number of Aspect's major accounts, providing us with an in-house broadcast production capability and strategic counsel.
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Brussels, December 3, 2009
Aspect held its 5th Anniversary Party in Brussels on December 3. The theme for the event was evolution. This was partly in recognition that 200 years have passed since Charles Darwin's birth and its 150 years since "On the Origin of Species" was published. The theme was also chosen to emphasise the changing nature of the communications industry. With the fittest adapting and thriving, and the dinosaurs finding it increasingly difficult to survive!
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Hamburg, June 6, 2009
Aspect is pleased to announce that Corinna Schubert has joined the company. Corinna is a very experienced corporate communications professional with a particularly strong background in the formulation and implementation of German and international media relations campaigns. She joins us from TriMedia and will be based in our Hamburg office.
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Click here to read the latest edition of our Newsletter. Q1 results show a few silver linings - but they are very few indeed. Yes, some companies have managed to beat expectations. But most are still in recession's purgatory. Seeking to reassure investors, they by necessity emphasize their commitment to financial discipline and to continue restructuring efforts, their resolve to focus on their customers, and their efforts to improve efficiency and regain profitability. Meanwhile, their employees are expected to make these commitments a reality. Many communication teams are now getting deeper into change communications than they have ever been before. And the stakes are high. Companies are complex social entities; their performance the result of the choreographed efforts of thousands of employees from many different cultures. Even in good times, keeping such a ship on course calls for uncommon leadership qualities. In today's stormy seas, the internal communicator becomes crucial to a company's success. The strategies for survival and growth mapped out at the top must be bought into, and implemented by, a large, diverse and quite possibly scared team. Every situation is unique, every corporate culture different. But, as Aspect's change communication expert, Martin Light, writes below, there is an approach that can help you in these troubled times. James Hunt Managing Director, Aspect |
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Brussels, April 20, 2009
Aspect is honoured to be working with the European Cervical Cancer Association (ECCA) in creating a stronger European message to encourage screening and vaccination at national level.
The STOP Cervical Cancer Petition can be signed here.
The European Cervical Cancer Association launched the STOP Cervical Cancer Petition calling on the European Parliament, Council and Commission, along with all national governments to implement organised cervical cancer prevention programmes equitably across Europe so that all women can benefit from the protection they provide. More information can be found at www.CervicalCancerPetition.eu.
For more information, please contact Sinead O'Laoire at sinead@aspectconsulting.eu.
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Click here to read the February 2009 edition of our Newsletter.
Aspect News – a different approach for today’s climate |
Doing more with less. Focusing on the fundamentals. Operational efficiency. These are the drivers for 2009 as organisations adjust to the toughest business climate in a generation. 
Communicators have to support these straightened business plans, and not just with bare bones outreach programmes. When the recession finally leaves us, businesses will need to be in a position to benefit. Delivering now while shaping the future is thus key. Fresh thinking and smarter ways of working, more than ever, will ensure success in a time of scarce resources.
That means partnering with agencies that think beyond the monthly retainer and take new realities into account. At Aspect, we see the current situation as an opportunity. Four years ago, we set up the agency because we knew there are better, more effective ways of communicating than the tired formulas promulgated by the big groups. Those who choose to work with us notice it straight away: we don't take retainers. We only charge on a project basis. You get value, focus and results. And we get your repeat business. Not because you're bound in a contract that forces you to, but because you want more of what we already did for you.
In this, our first newsletter, we thought we'd take the opportunity to talk about ourselves (our focus is usually on our clients' businesses). We hope this short overview of the sheer range of projects we are currently working on will make you hungry to learn more about Aspect.
James Hunt
Founder, Aspect Consulting
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Paris, le 9 avril 2008 - Le Groupe Aspect, réseau indépendant de conseil en communication basé à Bruxelles, annonce l'ouverture de son bureau à Paris.
Aspect Consulting Paris se positionne en tant qu'agence conseil de nouvelle génération, intégrant les contraintes actuelles de la gestion de réputation : perspective internationale, compréhension des médias sociaux et prise en compte des questions de RSE.
L'agence développe un portefeuille de clients nationaux et collabore sur les dossiers internationaux gérés par Aspect Bruxelles. L'équipe intervient déjà sur des missions de communication corporate et institutionnelle, telles que les relations média d'Essensys, leader européen du management de transition, le repositionnement du conseil en immobilier Alban Cooper International et la communication d'image de la République de Géorgie.
Aspect Paris est dirigé par Francois Ramaget, 51 ans, diplômé de Centrale Lyon (79), qui apporte à la structure son expertise de la communication corporate et de la direction d'agence PR : François a successivement dirigé le bureau français de Harvard Public Relations (1997 - 2001), le département PR de TBWA\Corporate et l'agence Trimedia Communications France (2003 - 2007).
Cette ouverture à Paris suit le lancement de l'antenne londonienne du réseau Aspect en Juillet dernier, dirigée par Harry Hunt, ex- Senior Consultant de Porter Novelli.
Contact Presse : Haude Delic - Tél : 01 70 38 52 57 - mail : haude@aspectconsulting.eu
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Brussels, Nov. 19, 2007
Aspect Consulting is proud to announce that it has been selected as agency of record by CEEREAL, the voice of the breakfast cereal and oat milling industries in Europe. The account had been held for the past 8 years by Hill & Knowlton. Aspect won a 5-way pitch against Ogilvy Public Relations Worldwide, PLEON, GPlus and Porter Novelli. "Aspect understood our business very well, despite having little previous nutrition experience. It dug under the surface to understant the underlying dynamics of our industry. The vision they developed and the thoroughness of their plan convinced us. There was very little discussion; the decision of our selection committee was unanimuous", said Alexander Jess, CEEREAL's Secretary General.
The account will last for an initial period of 3 years and will seek to convince political decision-makers of the importance for public health, educational results and labour productivity of a daily, nutritious breakfast. Studies show that over 60% of Europeans regularly skip this essential meal.
For more information, please contact Sylvie Aitken at sylvie@aspectconsulting.eu
