Sinead O'Laoire
Sinead has over 8 years of experience in international corporate and public policy communications, working in agency as well as in-house. Her particular strength lies in managing international agency networks on behalf of clients, and ensuring the smooth running of communications projects from beginning to end, both at national and international level.
Sinead's main clients include Akzo Nobel, where she manages a network of agencies in China, USA, UK, France and Germany to support corporate communications activities; and Medela, where her focus is on corporate profiling of the company internationally. She is also heavily involved in supporting the European Cervical Cancer Association in their efforts to position themselves vis-a-vis their members, and to help their campaign to gain momentum.
Before joining Aspect, she worked in the Communications Department of the European Food Safety Authority (EFSA), focusing on the development of the newly formed institution's communication strategy, structures and procedures. Prior to this, she worked as a Media Manager in Hill & Knowlton's Public Policy and Corporate Communications Departments based in Brussels. She worked with DG Education and Culture, DG Environment and DG Research in the development and implementation of pan-European communications campaigns throughout the 25 European Member States. Corporate clients included such leading multinational companies such as Boeing, Direct Line, McKinsey & Company and EasyJet.
Sinead is an enthusiastic hockey player, but finds she now spends more time running around after her 2 little daughters!
